Social & Digital Media Coordinator

Social & Digital Media Coordinator

Job Description

Under the supervision of the VP and Corporate Director of Marketing, the Social and Digital Media Coordinator will initiate and manage various social and mobile platforms to increase brand awareness, increase sales, and further expand the communication channels and measure ROI.  The ideal candidate will be very proficient in all major social media platforms, browsers and basic software required in this field with basic familiarity with other social sites and platforms. Must possess analytical, forecasting and research skills as well as detailed knowledge with engagement in mobile marketing and social media best practices. Joining our team requires high levels of integrity, out of the box creativity, unabashed enthusiasm, and boundless energy. Must have a can do attitude and willing to work flexible hours to leverage all programs and projects.

Essential Functions

• Develop and execute a comprehensive social media content strategy across online and social media platforms based on best practices to strengthen and advance the company's profile and brand, increase following and engagement to owned platforms.
• Serve as social and digital community manager, developing and managing storytelling written, visual and audio materials from initial concept through delivery.
• Collaborate with the Communications team to enhance media relations strategies related to social media support of the company's news and events; leverage exposure and promotion of news and events through online visibility.
• Report on the performance of new media activities, assessing the scope of reach and providing regular reports to senior staff.
• Manage social listening efforts to keep up-to-date on the latest news and digital and social trends, strategies and tools for potential use in organizational activities.
• Manage all content platforms (blog and social media platforms) with regular updates daily and weekly.
• Perform additional duties as assigned.  

Job Requirements

Qualifications: 

• Bachelor's degree preferred with at least two to three years of experience. 
• Strong understanding of advocacy and grassroots organizing and the use of digital media as a creative tool for engaging and motivating target groups to take action.
• Maintain an intermediate understanding of all digital competencies, including analytics, content creation, community management, website maintenance, influencer engagement and how earned/owned/paid media work together.
• Strong experience with online and social media tools, blogging, social networking, and online campaigns.
• Demonstrated ability to generate creative, well-designed web, mobile, or social media content to help tell the company's story through specifically designed content. 
• Experience evaluating and measuring the success of online advocacy campaigns.          
• Strong interpersonal skills and the ability to work both individually and as part of a team.
• Shows initiative and is able to work under tight deadlines with minimal supervision.
• Excellent communication skills, both oral and written.
• Verbal and written Spanish communication skills a plus.

WCAG provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, WCAG complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.